Transparency Center - DoubleVerify

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Welcome to the DV Transparency Center!

Trust and transparency are the cornerstones of a healthy digital ecosystem. At DV, we aim to empower advertisers and partners with the knowledge and insights they need to navigate the potential of our advanced technology and measurement solutions. These educational materials are designed to demystify the nuances of our solutions, highlight key industry issues and showcase our commitment to industry partners. Dive in to explore how DV is shaping a more transparent and effective advertising landscape.

Welcome to the DV Transparency Center!

DV Transparency Center

Ads.txt Under Attack: How Fraudsters Exploit a System Meant to Protect Advertisers

DoubleVerify’s Response to Adalytics’ March 28 GIVT Report

Statement on Adalytics’ GIVT Report

DoubleVerify’s Response to The Wall Street Journal’s Fact Check and Adalytics Report

Understanding URLScan, Headless Browsers, and DV’s Detection Methods

DV News Accelerator™ Update: Introducing New Tools to Maximize Publisher Revenue and Ad Scale While Mitigating the Impact of Keyword Avoidance

DoubleVerify Expands Access to Open Web URL-Level Transparency

Taking Action: Strengthening Protections Against High-Risk, Ad-Supported Content And Attacking the CSAM Issue Together

Statement on Adalytics Report

The Rise of AI-Generated Slop Sites: What Advertisers Need to Know

Setting the Record Straight: Addressing Adalytics’ Continued Misleading Claims

AI Crawlers and Scrapers Are Contributing to an 86% Increase in General Invalid Traffic

Why Backing News Is a Smart Move for Advertisers

Protecting Brand Reputation Online Requires a Comprehensive Strategy and Cutting-Edge Tech

DV’s Transparency Video Series Episode 4: Education as a Tool for Transparency

DV’s Transparency Video Series Episode 3: The Evolution of Brand Safety and Measurement

DV’s Transparency Video Series Episode 2: News Environments as a Safe and Effective Place for Advertisers

DV Presents a New Video Series: Transparency, Episode 1: Navigating Today’s Complex News Cycle

DV Transparency Center

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